Product Configuration
since April 27, 2000, last modified April 27, 2000, working
What is Product Configuration
Type of Product Configuration
- Technical configuration:
It is a configuration caused by technical dependancies or restrictions. For example if a customer select CD player, he can not select Radio at the same time, because there is only space for the audio device.
Marketing configuration:
The configuration is designed to a group of customers in a certain regional area or market segment. It is controlled by the climate or geographical properties of the region. It is also restricted by environment or regal regulations. The position of the product in the market, price, quality and etc., should be considered.
example of the configuration is tropical configuration, or low noise configuration for the noise regulationSales configuration:
This configuration is a real configuration for a customer. This will determine the specific product along with its price and performance. An example is 1500 cc, 2 door sedan
Process for Product Configuration
- Plan the product (Marketing configurations)
- Design technical constraints
- Design local configurations
- Configure product for each sales
Knowledge and Engineering Databases (c) copyright Namchul Do, 2000